Why is digital marketing important? Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase.
To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses, which include:
Consumers are now digitally connected more than ever and businesses that can market their services and products are digitally rewarded with additional sales.
According to a recent global survey 45 percent of people have started using their smartphones as a channel for buying things.
This seems to be quite evident that if you need to get leads, generate more traffic you should have a perfect and planned digital marketing strategy in place. And this blog will help you with the guide to have the best digital marketing scheme.
Initially marketing was considered to be an Art but now as technology have enhanced it is known as science. Moreover, when you master both art and science attributes of digital marketing no one can stop you from reaching the peak of success.
No matter whether it is a new venture or an already flourished business this guide will help you understand the landscape of digital marketing and provide practical insights and resources for maximizing your market performance.
Elements of a Successful Digital Marketing Plan:
Let’s introduce you to the essential elements of a successful digital marketing plan, and provide a simple framework for owners and marketers to use when setting, planning, project scope, and executing their strategy.
- Digital presence:
The website of the business is perhaps the foundation with regard to digital marketing. It is the home base for all your online activities and provides a central resource for your customers to find information and connect with your business. With more and more people interacting with brands via their smartphones and tablets, i
- Content development:
Businesses need to develop informational content – whether in the form of blogs, eBooks, infographics, white papers or videos in order to create awareness and interest. Content needs to be broad, searchable, and specifically geared to attract and engage your audience.
- SEM and SEO
Search Engine Optimisation is the art and science of increasing a website’s visibility in search engines. There are a variety of SEO techniques, from on-site technical analysis and improvement to content distribution & link-building. Secondly, Search engine marketing solutions such as Google AdWords and display ads are crucial to gaining exposure.
- Email Marketing
A solid digital marketing strategy requires a strong email strategy. Email marketing is still one of the most cost-effective ways to educate large audiences about your product or service. If you want to generate leads, convert leads, and develop a relationship with your customers, you must build a database and use email marketing effectively.
- Social Media
Social media remains one of the most powerful tools to establish a connection with your users. It helps you build brand authority and awareness. You can build trust, credibility, and keep your customers aware of what you are offering.
Affordability
Digital marketing is considerably less expensive than other marketing methods. Specific prices vary based on what you’re doing but ad spend tends to be lower than other forms of marketing.
Mobile Access
You may not know this but 77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this. With remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.
Flexibility
There are many forms and uses of high quality digital marketing, including banner ads, email marketing, content marketing, and social media posts. Thus by learning how to creatively market yourself digitally, you open up a wide range of possibilities for future publicity strategies.
With digital marketing, you also have the flexibility of testing and stopping poorly performing campaigns in real time.
Expansion
Many consumers do almost all of their shopping online. Digital marketing lets you appeal to these people and thus expand the reach of your company. Between Google Shopping Ads and brand awareness campaigns, you can expand your brand recognition and boost sales.
you may not know this but 77 percent of American adults own a smartphone and are likely to use that smartphone or another mobile device for news, social networking, and countless other activities.
But don’t take our word for it! Industry trends and statistics show that digital marketing really does work, regardless of your industry or company size. Below, we will outline the top 10 undeniable reasons that your brand needs digital marketing to attract new leads, connect with customers, and close more sales in 2017 and beyond:
More modern consumers are going digital.
The modern consumer is increasingly moving toward a more digital experience when it comes to researching and making purchases. Search engines like Google remain the most popular channel for consumer research.
Whether consumers are at the beginning stages of the customer journey or ready to buy, they often use search engines to find the information they need to make an informed purchasing decision and research specific brands.
It is vital that companies’ work is visible during these digital searches so they can engage the customer and work to influence their purchasing decisions by providing valuable information.
As more and more consumers use their smartphones and other mobile devices as part of the consumer buying journey, digital marketing tactics will become even more important.
The marketer should aim to deliver content to the consumer right in their moment of need; such as looking for a local Italian restaurant while on the bus or researching the best vacuum cleaner when their current vacuum breaks.
Using digital marketing tactics is one of the best ways to be reached by consumers who are looking for products or services just like yours in a time of need.
Digital marketing strategies are affordable.
Even big companies with large marketing budgets need to be conscious of how they spend their marketing dollars. One of the greatest benefits of digital marketing is that these tactics are both affordable and effective.
Businesses can market through email, social media and SEO-driven content marketing at only a fraction of the price that it costs to produce and distribute print advertising or develop and place ads on prominent radio stations or television channels.
Not only can digital marketing strategies be more affordable, but they also often offer an attractive ROI for business owners. In fact, content marketing costs 3 times less than some traditional marketing tactics.
Additionally, marketers who consistently publish relevant and valuable blog content are 13 times more likely to experience a positive return on investment. Content marketing is not the only affordable digital marketing tactic that offers an excellent ROI.
Overall, digital marketing tactics can help you get more for your money.
By investing in more affordable tactics that provide a positive ROI, business owners and marketers can better optimize their marketing budget.
Business owners can save money by implementing affordable digital marketing tactics for some campaigns, while still being able to allocate funds to campaigns that may require more expensive, traditional marketing materials.
In the end, these affordable and effective digital marketing strategies help businesses get the most out of their marketing budget.
Insights
Lastly, it’s important to have a testing and optimization plan in place to measure your marketing results and improve them as much as possible. You are required to take the time to review metrics at each phase and determine what worked, what needs to be tweaked, and where to go from there.