With 53.6% (4.1 billion) of the world’s population having access to the internet, our society today is determined by digital technologies, and wide-reaching digital advertising spending has reached $335 billion. And the businesses around the sphere have begun to see its influence.
It’s a fact, that nowadays, for any business to flourish, they require to make their presence online, isn’t it true?
With the boom in online marketing and digital media every biz has started investing into these marketing platforms and why not, because the results which they have got are totally lucrative.
But the gush of questions starts jumbling in our mind, whenever we think of running any business, especially when it’s all about the digital world! Right? Few of them to mention can be what is digital marketing, how essential it is?
Well, you need not to daunt over, as this piece of blog will host answers about all these set of questions and also assist you in understanding what are the five top successful components of a digital marketing campaign.
Let’s begin with the simple definition of Digital Marketing and why it is important.
- A) What is Digital Marketing
Digital marketing is nothing, but advertising your business via various digital media platforms which make use of electronic devices as well as internet channels to connect with the end-users.
To be precise digital marketing takes place at both stages- Online and Offline.
When we flash back to the 90’s era of offline digital marketing the progress was really good. But online digital marketing is now the Jack of all trades!
- B) Why Is Digital Marketing Important?
The second factor is to understand the importance of digital marketing and why it’s essential for your business.
Billboards are one of the most influential practices of digital marketing! But, do we ever look at billboard’s while travelling on roads? Not really! Because everyone is busy with their neck down in their smart devices. Well, it seems the question is already answered how important it is to have a digital presence.
With everyone being engaged in their smart gadgets and having every information in their palms being visible on digital channels is truly essential and productive as there are extensive chances of being found and also has a broad spectrum of opportunities which can help in generating a good amount of leads.
Moving on to the start of our topic- Elements to be considered for digital marketing, here are the top notch components which will enable your digital footprint to give a strong and firm hold.
The five most important components of a digital campaign comprises- mobile deliberations, social media marketing, content marketing, lead promotion and organic search. All of these elements pooled make up a consistent digital marketing approach.
All these elements have a direct correlation to a successful campaign, depending upon the way you define.
- Search Engine Optimisation
Search engine optimization (SEO) increases your brand’s online visibility through successful search marketing. You need to use on-page optimisation techniques and keyword strategies to get your brand in front of the people interested in your products.
In the past, SEO helped sites rank higher, sometimes in unethical ways. Today, SEO helps legitimize your website(s) and should be used to benefit the consumer.
Small and medium companies can do quite well in search engine listings, and receive a considerable return on investment on their SEO efforts.
- Online Content and Blogging
Blogging, along with other forms of content distribution has moved into the mainstream. The lines between blogging and traditional media have blurred. Establish a blog on your company website to help project personal and corporate messaging.
- Mobile Marketing
SMEs can access a wider audience through their mobile devices.
The use of mobile phones as a marketing medium is quickly gaining popularity.
More businesses are gaining access to mobile phone numbers and using SMS to advertise their products and services.
Another factor is the growth of mobile web usage. Locally-based advertising also involves mobile devices and GPS. It exploits the knowledge about where a mobile device user is located. Users searching online for a product or service will get a list of options within their location.
Web PR
Online press release distribution improves online visibility and will help you connect with your target audience. Press releases can be used effectively as part of an integrated link building strategy. However, utilise your press releases only when the content is truly worth sharing.
Social Media Management and Listening
Social media has become a significant source of interaction between consumers and their favourite brand. Use this medium to have a conversation with your customers.
Email and Online Newsletter Marketing
As long as they’re permission-based, email campaigns can be highly effective.
Email is one of the best forms of digital marketing as its cheap, direct, instantaneous, and easy to track, and it pushes your message to your audience. Be sure to customise your messaging and segment your email list.
Web Analytics
Use web analytics, like Google Analytics, to measure your digital marketing effectiveness and record online customer behaviour.
By using analytics you’ll gain a better understanding of your target audience.
This deeper analysis allows managers to better understand variations in message performance based on time of day, day of week, audience, and engagement metrics.
This deeper analysis allows managers to better understand variations in message performance based on time of day, day of week, audience, and engagement metrics.
Website traffic and activity is also traceable and measurable.
By using a program like Google Analytics, your company can find out how your visitors found you and how they interacted with your site.
Use the information gained to help you plan your next digital marketing campaign and guide you to online success.
Paid Facebook, Instagram, And Youtube Advertising
Since advertising revenue is how the majority of social media platforms make their money, they are pouring their earnings into their paid advertising options to make them as effective as possible for businesses.
This is because the more effective it is, the more businesses will use them.
This digital marketing component of paid Facebook, Instagram, and YouTube marketing allows you to laser target your audience and put your business directly in front of them.
The one major downfall of this method is that it is slowly making our previous point obsolete, as giant social media platforms are drastically reducing the reach of organic SMM.
Affiliate Marketing
Affiliate marketing is not a new idea.
This component of digital marketing is simply the act of selling a company’s product and receiving a commission from it.
The great thing about online affiliate marketing, though, is that it can streamline the sales process very efficiently.
All you need to do is have a link on your website that leads to an affiliate marketing product, and when a visitor buys said product through your link, you get a commission.
There are a lot of professional online affiliate marketers that make a fulltime income off of a single blog just through affiliate commissions.
Email Marketing
“The money is in the list”, as the saying goes.
Email marketing is where you collect the email address of a website visitor in order to follow up with them at a later time.
This follow-up could be a multitude of different things, such as providing value to the user, offering a discount on a specific product or service, or even sending them an email to wish them a happy holiday.
The purpose of email marketing is to nurture your leads.
As they become more familiar with you through email, the goal at the end of the day is to push them back to your website to initiate a sale
Videos
Video has grown like wildfire over the past decade of internet usage.
With the advent of YouTube, Netflix, Hulu, and other video platforms, video consumption has increased exponentially online.
This means that video is receiving more and more views from consumers.
And from here, it will only continue to increase.
It should, therefore, be a priority to educate yourself about video marketing and create consumable video content for your audience as much as you possibly can.
Brand Uniformity
With your website, Facebook, Instagram, YouTube, Snapchat, Pinterest, and all of the other digital platforms in which your business lives, you need to have brand uniformity.
Your Facebook page shouldn’t portray you as a family-friendly company if your products shown on Instagram are R-rated.
Consumers need to feel uniformity in your brand presence on every platform that they visit.
If they don’t, they will be confused and unable to resonate with your overall message (whatever that may be).
This component of digital marketing is especially important in the online arena as there are many different profiles, pages, and platforms you need to align.
Online Reputation Management
Nowadays, consumers do their research before they purchase a product or service.
You need to pay close attention to your online presence and ensure there is nothing negative about your business anywhere online and that if there is, you act accordingly.
Let’s say you receive a bad 1-star review on Yelp.
A best practice is to try to get this review removed and to respond to this review with reasoning or an apology for the negativity in the meantime.
Consumers have become experts in market research.
If there is something negative online about your or your business, you can be sure your potential customers will find it.
A/B Testing (Split Testing)
When it comes to online advertising, split testing is everything.
You need to test your landing pages, ads, creative, content, messaging – leave no stone unturned!
The name of the game with digital marketing is to make everything you do as optimized as possible.
This way, you will be able to drive as much traffic and generate as many leads from this traffic as your budget permits.
If you neglect to test A/B test your marketing, you could very well be leaving money on the table.
Final Thoughts
if you are still discerning whether to capitalize your time in digital marketing for your business or not, then you are certainly wasting your time thinking, Act now!!
Because, Digital Marketing is worth your efforts and meanwhile if you are already in the business of digital marketing share but aren’t able to drive traffic and generate leads, connect with us today!