Internet Marketing has not only become an essential tool for business, but has become a necessity of daily life! As said brand is merely a perception and perception will match reality over time.
Let’s begin with the question- What is Digital Branding? Basically it’s a term that has popped up a little late. But what exactly is it? Digital branding is how you design and form your brand through various channels such as social media, video and more. Basically it is a creative way of telling your potential customers what your company/business is all about.
Have you heard about the term , multi channel marketing/approach, it is something that we cannot ignore and this is exactly where digital branding thrives. All that matters is the ability to showcase your brand’s story, belief , no matter what channel you use. Moving forward lets find out how digital branding can be a boon to your business or in simple terms how important it is?
Let’s toss the word branding in three different ways:
- Your brand is path the exterior world perceives your business
- Branding is a process of designing and building a distinct and memorable brand.
- Brand Identity is the set of creative aspects that feeds into the branding process such as your social media, logo and website as well.
Conclusively all these three B’s harmonize. As it is impossible to have a real brand without brand identity and you will never have a brand until you start the process of branding.
Points Why Digital Branding Is Important?
- Consistency is The Key
The consistency of your brand’s story is what drives the effectiveness of any business. It definitely enables you to reach a massive pool of online customers. It is important to have it as a part of your business because it has the potential to spread via multiple digital channels, such as: online advertising, online ads, search engines and social media websites.
Highlighting your story and expressing it through each and every touchpoint is a must. Because if you miss on the ability of expressing your brand there are chances that you may lose grip on how your brand is perceived and create havoc in the long run.
Being a digital marketer, have you ever wondered why do we continue to stress good branding practices and keep intact the connection between having successful digital advertising promotions and a strong brand?
It’s Simple as it is- Branding = effective digital communication and effective digital communication = more new customers, a higher value for your company, improved company recognition, increased company trust and creates motivation for your team.
Having a digital presence or strategy in mind can help your business boost and prosper. Here are a few more reasons why digital branding is essential.
- Lets You Find New Customers
It helps your company to receive referral business. It is a cherry on a cake if your clients remember your name, tag line, or location to refer your business to other prospects. If this is the case, then the services or products which you offer will be remembered by the customers and you will be easily found on search engines.
The ability of consistent branding on your site, ads, will enable you to instigate awareness in your target audience.
- It helps in building relationships
As the digital landscape is evolving at a rapid pace and the experience of technological evolution renders customers the tool to understand and experience brands in diverse ways. And for that having digital branding is important and that too with a robust strategy, so that it can convey a credible story that the consumers can relate to.
- Increased Recognition
Visuals are the most effective component that creates effective branding. Having said that logo is the centerpiece of your brand, because graphics cannot be skipped and it appears to be on every business card, email, brochure, label. A powerful digital branding includes a logo which is enough to create a distinct and lasting impression for your company.
- Targeting
Having a digital branding in place will help define your brand as well as target market. Word of mouth or one way communication becomes boring at a particular time, thus it is important to make use of a solid digital branding strategy, through the latest tools and technologies utilized in digital branding.
Consequently, this allows your consumers to start loving your brand and the story it represents which also helps in targeting precise customers and create an image that successfully communicates the benefits of your organization to that audience.
Thus, the potential of digital cannot be underestimated and it is important to have for your business.
- Building Trust
The two main ingredients for any successful business is trust and credibility. If your brand is visible and portrays exactly what your business is all about, people are more likely to purchase from the brand which is legitimate and polished. Moreover, the emotional response to your brand can heighten the value of your firm and having a firm digital branding strategy will pay it all as your sales will see an elevation and give a new horizon to your digital branding business.
- Motivate Your Team
If your firm has a specific mission and employees talk to customers who are happy that they found you and the goods and services that you provide, you will have the foundation of a happy workforce if you implement an appropriate digital branding strategy.
Positive and happy employees are more productive and more motivated, and will create a culture that will help your company to flourish. When your brand promises “Cheerful Service” and a customer receives exactly that type of service, trust in the brand grows, and so do sales.
Moving forward, Branding is not just the company name, logo, address, or campaigns, but it goes far beyond those things when it comes to taking a brand name to heights of the digital market/ branding.
Some Factual Data on Digital Marketing
- Up to 2,000% traffic can be driven by using relatively better content
- 96% of smartphone traffic comes from the giant Google, yes! you heard it right
- Good SEO Marketing depends on the relevancy up to 72% digital marketers confirm to this.
- Up to 90% of buyers made up their mind about purchasing a product based on the online search.
- Majorly mid-sized companies depend on Technical Search Engine optimization to boost search presence.
- About 93% of the traffic from the website is dependent on search engines.
Branding is a magic wand which converts first-time customers into lifetime loyal customers. Branding is the thing you want to make influence in the market as everyone in the market is trying to overcome you.
- Importance of Strong Branding
The fact is that every customer is treated like God in the market, eventually he is the maker and destroyer of brands! No matter which type of product or service you are offering, it’s all in vain if the consumer is not satisfied with your product.
Strong branding can give you leads and one time buyers but the gist here is that if you want the streamline to be intact, always keep the strategy of branding upto the mark and consistent.
Have you ever wondered why multinational companies invest so much capital to make their brand value in the market prominent, in spite of having their broad base of customers already? It’s quite evident, they are doing so to keep that consumer base consistent and expanding.
A loyal customer never takes things from its long-term brands with a pinch of salt, but he/she buys the thing with confidence. Branding is responsible for that confidence which customers put into the product. Branding is not just hiring top-class models to present the brand but the impact of its service and trust among masses.
Secondly, Why is Building a Brand so Important in Digital Marketing?
- Stand Out With Confidence
Be genuine and unique in your approach. It doesn;t matter at all the size of the business/company(National/Multinational) you own! Brand your company in a manner that leaves an impeccable impression in a meaningful way.
Curate your belief system to spread your wings of robust branding to prospects, win their confidence with full might and they will come to you with a single mindset.
- Earn Recognition from Branding
You owe it to your brand to earn the recognition from our branding strategy. Make your brand so recognisable and distinct that no other brand can outsmart yours in the market. Let us take an example, customers who are sensitive to environmental problems due to consumerism might be interested in buying from an environment-friendly company without thinking of prices of the products.
Moreover, digital branding is all about understanding value as business and conveying those values to your customers/website visitors. On the other hand understanding the values to your consumer is known as your value proposition. And believe it or not this has literally overtaken the archaic view of USP’s-unique selling points. In simple terms this value offering is a promise of value that will be appearing to your consumers.
Thus digital branding permits you to communicate that defined value. Furthermore the importance of digital branding comes down to the value of effective communication, Secondly it’s all about dealing with your customers, making them feel worthy for choosing your brand, essential of all digital branding is about thinking in regard to your potential customers, and letting them know what kind of business you are into and what makes us different, better and more competitive.
Consequently when a visitor of your website understands the business you are involved in , the purchase decision dramatically increases and the efforts of branding which you have put into, for making your brand visible and representing exactly who you are, pays off at an enhanced level and for a better productivity.
Final Thoughts
Designing a sure shot branding strategy is not a walk in the park as it takes an immense amount of research and time. But if it is done in the right manner, no one can stop your brand from getting popular and going on and on for a longer period of time.
All you need to do is, remember some basic rules of the branding kingdom to outsmart others:
- Know your customer
- Know your brand value
- Know your brand barriers
- Emphasise on the packaging
- Emphasis on the identity of your brand
- Understand their precise needs
- Answer every question so that the customer becomes a potential buyer.
Implement these points and see how your brand gets a new horizon to move forward.
And last but not least, the wise words from the marketing wizard Seth Godin:
“A brand is the set of memories, stories, relationships, expectations that, taken together, account for a consumer’s decision to select one service or product or service over another.”