Came up with a user-centric marketing strategy and solution in a business scenario focused on promoting a dating app to healthcare professionals and achieving objectives like driving event registrations, enhancing brand awareness and increasing app sign-ups. Developed a robust brand communication strategy, encompassing website, email, social media, brochures and videos. Additionally, Caprium executed targeted brand promotion campaigns, successfully driving event registrations and boosting app sign-ups through strategic initiatives on platforms like Google Ads, Eventbrite and social media.
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