Caprium successfully addressed the business requirement of enhancing decision-making within Marketing and Sales for client’s internal stakeholders by delivering a user-friendly Business Intelligence solution. This involved the development of custom dashboards and reports utilizing Tableau and the Matillion ETL tool, catering to organization’s specific marketing and sales data needs. Furthermore, Caprium consistently provided valuable insights and findings on a monthly basis, offering Month-over-Month (MoM) and Year-over-Year (YoY) reports to support informed decision-making.
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